BRITAM
2 days ago
01/30/2025
03/01/2025
Head Of Business Development BMI
NairobiKE
Britam is a leading diversified financial services group, listed on the Nairobi Securities Exchange. The group has interests across the Eastern and Southern Africa region, with operations in Kenya, Uganda, Tanzania, Rwanda, South Sudan, Moz...
Job Purpose:
- Reporting to the Britam Microinsurance (BMI) CEO, the role holder will be responsible for expanding market presence, developing new distribution channels & diversifying product portfolio to reach SMEs & other underserved customer groups with an aim of growing the revenue and number of customers within the emerging consumer segment.
Key responsibilities:
- Strategic Planning: Develop and implement comprehensive business development strategies to achieve company objectives in the micro-insurance market segment.
- Profitable growth: Drive performance and profitability of the segment by monitoring productivity, profitability and loss ratios against set targets.
- Market Expansion: Identify and pursue new business opportunities to expand market share and increase revenue streams.
- Channel Diversification: Development of new distribution channels such as Micro advisors & digital channels to complement the traditional sales channels i.e. Financial Advisors, Independent Financial Advisors and Broking.
- Product Innovation & diversification: Work closely with the product development team to conceptualize and launch innovative micro-insurance products tailored to customer needs.
- Sales and Marketing: Lead the sales and marketing efforts, including overseeing promotional activities, customer acquisition strategies, and brand positioning in the micro-insurance market.
- Relationship Management: Manages relationships with the segment clients and intermediaries.
- Team Leadership: Build and mentor a high-performing business development team, fostering a culture of accountability, trust, agility and customer centricity.
- Ensures marketing intelligence and statistics are gathered to facilitate development of strategies to give the company a competitive advantage to the segment.
- Manage sales costs to ensure profitability.
- Ensure the credit policy for the company is adhered to.
Knowledge, experience and qualifications required:
- Bachelor’s degree in a business-related field. Masters’ Degree is an added advantage.
- Professional certification in insurance e.g. ACII, FLMI, AIIK.
- 7- 10 years’ experience in a Financial Institution preferably Insurance; 3-4 of which should have been in managerial sales role.
- Knowledge of insurance regulatory requirements.
- Experience in Sales and Marketing and Channel Development and Strategy development, channel development and Sales & Marketing.
- Must have overseen the development and driven a new route to market strategy for Insurance products.
- A demonstrated track record with proven multi-channel revenue results in revenue growth initiatives.
- Significant experience in stakeholder management and working with various teams to ensure collaboration and execution excellence.
NairobiKE
Bachelor
Insurance