Senior Manager - Communications and Advertising

Job Purpose Statement 

Responsible for creating, implementing, and evaluating communication and advertising strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the GM - Customer Experience & Communication. 

Key Accountabilities 

Communication Management 

• Developing Communication & PR Strategies: Creating comprehensive communication strategies aligned with the organization's goals and objectives. These strategies may encompass various channels such as media relations, public relations, social media, internal communications, and more.
• Crafting Content: Liaise with internal resources and communication agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations.
• Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This involves creating internal newsletters or using communication tools and platforms.
• Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms.
• Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements.
• Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them.
• Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings.
• Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization.
• Budget Management: Tracking the communication budget spend and preparing ROI reports.

Advertising Management

• Developing advertising plans to ensure that the impact is as per the target impact.
• Collaborating with client departments to establish the goals and specifications for each advertising campaign.
• Develop and monitor the advertising budget and seek approval for any changes.
• Obtaining market insights on products, channels and impact to advise on any required reviews on advertising strategy.
• Develop and review advertisement content and designs to align to objectives and brand standards.
• Work with Supply chain department in onboarding service providers and negotiating contracts for advertising initiatives. 
• Overseeing and managing timelines and budgets for advertising campaigns to establish the impact and learnings.
• Conduct brainstorming sessions with teams to develop campaign concepts, ideas and briefs for external service providers.  

Qualifications

Education and experience 

• Bachelor's degree in a communication-related field or commerce in advertising.
• A strong understanding of communication and/or advertising principles and practices – emerging trends, competitor practices, etc
• 5 years of experience in managing communication in dynamic corporate set up with multiple brands or business entities with exposre to advertising management and a track record of developing & implementing communication and media campaigns.
• Knowledge about communication, advertising and brand marketing gathered from commercial media practice or through a PR/Communications agency.
• Demonstrated ability to design and deploy communication content, campaigns and media monitoring. 

Knowledge & Skills  

• Excellent conceptual abilities in developing concepts, ideas and customizing solutions.
• Ability to facilitate brainstorming, build consensus on ideas and cultivate buy in.
• Great Stakeholder Management – Internal and External Stakeholders (service providers, partners, communities and customers)
• Excellent communication and influencing abilities.
• Creativity & Detail-oriented.
• Great leadership capabilities – able to build high performing teams that are homogenous and the embrace Equity values in day to day practice
• Work Culture – able to embrace and influence positive environment where team members are highly motivated.
• Team Development – able to guide, coach and mentor team members to achieve their goals
• Strong reporting skills. 

Technical Competencies 

• Communication and Advertising Strategy and Plans
• Campaign Management – Contract, Budgets and Timelines
• Stakeholder Management
• Impact Management and Monitoring
• Product Knowledge  - Definitions, appeals and value proposition.