Senior Brand Manager - Centrum

Key responsibilities

• Develop growth strategy of the business for assigned brands through adaptation and adoption of global category and brand strategies
• Accountable for brand performance tracking for assigned portfolios across markets and recommend remedial action
• Accountable for accelerated share, sales and profit growth for assigned brand portfolios over Annual Brand Plans
• Ensure that all strategic brand objectives are achieved, delivered, and executed by strategic long-, medium- and short-term plans for brands by sales, profit, and marketing objectives, analyzing past category performance and economic variables, and development and execution of detailed 1 year plan for all the brands in your portfolio
• Execution and implementation of commercial and business objectives via continuous learning, initiating, and coordinating progress on all projects, and facilitating implementation with other functions within the organization as well as with external agencies
• Monitor, analyse and evaluate marketplace developments including customer and consumer behaviour changes, sales, expert, and supply chain performance relating to your own portfolio. Adapt and/or replan to accommodate deviations/changes in market conditions by devising and implementing new action plans to ensure the brands retain their competitive advantage
• Role model the Haleon values and behaviours and always do the right thing
• Show business leadership by working within budget parameters, monitoring progress towards achieving goals, business planning, collaboration with other functions, agencies, and departments to ensure consumer and customer satisfaction, and success of projects and drive brand growth
• Develop a loyal consumer base for the company’s brands by creating positive brand perceptions, associations, and usage experience – such as advertising, promotions, and relevant project management. Work closely with Supply Chain and Sales to ensure product availability
• Design, develop and implement communication programs to advertise the organisation’s products using media (TV, radio, print, direct mail, digital), events, and sales promotions. Develop and evaluate pricing strategies and structures
• Partner with Country Commercial leaders, Area Marketing Managers and other functional stakeholders (e.g. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals
• Ensure compliance and corporate governance by showing in-depth knowledge on products, understands and abides by Haleon CH policies and procedures and embed the three key attributes of the organization; Do What Matters Most, Keep It Human, and Go Beyond
• Embedding continuous learning from successes and failures
• Initiating and coordinating progress on all projects
• Facilitating implementation with other functions within the organisation as well as with aligned agencies
• Working within budget parameters
• Monitoring progress towards achieving objectives
• Providing input into overall planning of business
• Liaising with other functions and departments regarding issues such as distribution, production, R&D, sales performance, etc.
• Liaising with the Area/Category organisation regarding best practices, global strategies, R&D etc.
• Develops a loyal consumer franchise for the company’s brands by creating positive brand perceptions, associations, and usage experiences, through tools such as advertising, promotion, and supply chain management, to build strong brands and ensure the long-term profitability of the company
• In-depth knowledge of products
• Understands and abides by Haleon CH policies and procedures
• Conducts Management Monitoring
• Communicates effectively with senior management, peers, marketing, and other departments
• Is a respected individual with Haleon customers and staff
• Use our values and expectations to drive actions and decisions, role model values and expectations

Qualifications and skills

Essential

• Innovative brand strategies
• Good understanding of the complex economic and socio-political environment in Sub-Saharan Africa to successfully formulate strategies within these constraints
• Sound technical knowledge of brand building, advertising, media, and marketing research disciplines
• +5 years Marketing experience
• Strategic marketing skills required along with financial acumen
• Good communication and interpersonal skills
• Knowledge and experience building brands within Retail and Pharmacy environment, leveraging HCP/Expert