Sales Development Representative (SDR)

Key Responsibilities

List Building and Prospecting:

• Conduct thorough research to identify and build lists of potential clients within the African diaspora.
• Utilize various tools and databases to gather relevant information on prospects.
• Maintain and update the CRM system with accurate prospect information.

Outreach and Lead Generation:

• Initiate contact with potential clients through multiple channels (email, phone, social media, etc.).
• Craft personalized and compelling outreach messages to engage prospects.
• Qualify leads based on established criteria and schedule appointments for senior sales team members.

Market Research and Insights:

• Stay informed about African real estate markets and trends.
• Gather intelligence on competitor activities and market dynamics.
• Provide regular reports on market insights and prospecting activities.

Pipeline Management:

• Track and manage your sales pipeline, ensuring timely follow-ups and progression of leads.
• Collaborate with the sales team to ensure smooth handover of qualified leads.

Client Education:

• Educate prospects on the African property market and Roots Africa's unique value proposition.
• Address initial queries and concerns, providing basic information about our services and processes.

Performance Tracking and Reporting:

• Meet or exceed monthly targets for qualified leads and appointments set.
• Maintain detailed records of all prospecting activities and outcomes.
• Participate in regular team meetings to share insights and best practices.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 3 to 6 months of experience in sales, preferably in real estate or a related industry.
• Strong understanding of the African diaspora community and its needs.
• Excellent communication skills, both written and verbal.
• Proficiency in CRM software and sales prospecting tools.
• Self-motivated with a strong work ethic and ability to work independently.
• Fluency in English; additional African languages are a plus.