Liability Products Officer

Principle Accountabilities 

Financial  

• Manage and grow the non-funded income line and minimize revenue leakage from lending solutions. 
• Digitize processes to minimize costs   
• Maximize net interest income from the portfolio. 

Strategic Product Planning and Management 

Product Development & Management:  

• Develop and manage a suite of liability products, ensuring they meet the needs of the bank’s target customer segments. 
• Conduct regular market research to identify emerging trends, customer preferences, and competitor offerings to inform product enhancements and new product development. 
• Work closely with other departments (e.g., marketing, operations, compliance) to design and implement new products, ensuring timely rollouts. 
• Monitor product performance, track KPIs, and recommend product adjustments to optimize revenue, customer acquisition, and retention. 

Product Strategy & Planning:  

• Develop short- and long-term strategies for bank liability products, aligned with the bank’s business goals. 
• Conduct financial analysis and forecasting to assess the impact of existing and new products on the bank’s profitability. 
• Work with senior leadership to define product pricing strategies, fee structures, and promotional campaigns. 

Customer Experience & Relationship Management:  

• Collaborate with customer service teams to ensure that customers have a positive experience with the bank’s liability products. 
• Handle escalated customer queries related to liability products, ensuring high customer satisfaction levels. 
• Analyze customer feedback and industry trends to continually improve the design and features of liability products. 

Internal business processes  

• Conduct quarterly Branch and channel visits to ensure “best practice” is consistently delivered. 
• Develop robust customer-centric processes that improve the turnaround time of service delivery 
• Drive the system towards service quality standards in an efficient operation where risks are well controlled. 
• Ensure that all liability products comply with relevant banking regulations and laws. 
• Stay up to date with regulatory changes and incorporate necessary adjustments to product offerings. 
• Work closely with risk and compliance teams to identify and mitigate risks associated with liability products 

Customer Acquisition  

• Collaborate with the sales and branch network teams to promote liability products and provide training on product features, benefits, and processes. 
• Monitor the success of sales campaigns and initiatives for liability products, providing feedback and adjusting strategies as necessary. 
• Help identify cross-selling and upselling opportunities to increase customer engagement and product adoption. 
• Establish feedback Deposit products. 
• Review and manage customer portfolio for growth 

Key Competencies and Skills 

Technical Competencies  

• Problem analysis and solving 
• Organizational and planning skills 
• Judgment and decision-making skills 
• Attention to detail 
• Negotiating skills 
• Creativity 
• Writing skills 

Behavioural Competencies  

• Communication skills 
• Goal-driven and results-oriented 
• Customer orientation 
• Presentation skills 
• Interpersonal skills 
• Proactive initiator 

Minimum Qualifications, Knowledge and Experience 

Academic:  

• Bachelor’s Degree 

Professional:  

• Training in various Banking operations 
• Training in Various product development and management 

Desired work experience:  

• 3 years of experience with at least 2 years’ in product development in a financial service environment. 
• Metrics-driven: Strong analytical and synthesis skills, including the ability to absorb and process large amounts of data into actionable information. 
• Knowledge of marketing principles and practices 
• Knowledge of business and management principles and practices 
• Project management skills 
• Proficient in relevant software applications