Expert Detailing Representative

Key Responsibilities:

• Conducts in-depth and informative expert detailing sessions with HCPs to effectively present our client’s brands, clinical data, therapeutic benefits, and unique selling points. Recruits experts to our client’s digital channels to enable value added services through digital communication (e-consent approvals, HHP registrations etc.) Utilizes a variety of engagement channels, including face-to-face calls, remote calls, Veeva emails, webinars, and online/offline resources, to interact with HCPs and drive meaningful engagement.
• Guides HCPs in accessing and effectively utilizing available resources for patient communications and actions on the HHP. Motivates HCPs to participate in self-learning medical modules for Continuous Medical Education (CME) to enhance their knowledge about our client’s brands.
• Delivers in-call quality on a consistent basis, measured through field visit assessments, expert performance tracking, VOC surveys as indicator.
• Fosters relationships with HCPs in your assigned territory through meaningful interactions and discussions about their needs and preferences.
• Ensures effective distribution of medical samples to HCPs, facilitating patient trial and potential conversion to purchase. Monitors and achieves strategic expert performance indicators (KPIs) such as Average Weekly Recommendations (AWR), Brand Recommended Most Often (BRMO), and Share of Recommendations (SoR) to measure conversion success. Meets or exceeds territory sales targets contributing to overall company growth and revenue.
• Provides feedback to internal stakeholders regarding HCP insights, preferences, competitor intelligence, and market trends.
• Coordinates and supports standalone lunch and learn meetings or conferences to deepen HCPs engagement. Is a consistent ambassador of expert field team, continuously demonstrating our client’s behaviours within SOPs and in compliance.

Qualifications:

• Educational Background: Bachelor's degree in a relevant field. Additional qualifications or certifications in sales or marketing are advantageous.
• Product Knowledge: Thorough understanding of pharmaceutical products, therapeutic areas, and clinical data presented.
• Communication Skills: Excellent communication skills to convey complex medical information effectively to HCPs and adapt communication to individual preferences.
• Digital Proficiency: Familiarity with digital tools, CRM systems (e.g., Veeva), and online communication platforms.
• Sales Experience: Prior experience in pharmaceutical sales or related roles, with a successful track record of achieving sales targets.
• Time Management: Organizational skills to manage multiple engagement channels and activities efficiently.
• Analytical Skills: Capability to analyse sales data, KPIs, and performance metrics to drive strategy adjustments. Compliance Awareness: Knowledge of pharmaceutical regulations and ethical guidelines in interactions with HCPs.