Distributor Manager Central Africa

About The Role

• To initiate, plan and achieve Haleon Consumer Healthcare’s ambition of becoming one of the most innovative, best performing, and trusted Consumer Healthcare Companies
• Manage distributors in markets and deliver consumption driven sales in accordance with Haleon’s business plan through effective route to market plans
• Supports sales delivery for all channels with adequate discount budget management with special attention to effectiveness and control over budgets
• Excellence in trade initiatives execution with delivery of main KPIs. Ultimate success measure - growing market share of key brands, achieving overall customer satisfaction

Key Responsibilities

• In conjunction with the Commercial Manager to develop and execute route to market strategies by market
• Effectively manage product distribution and supply in markets, ensure adequate stock norms, and merchandising of Haleon brands in line with Haleon guidelines
• Recommend portfolio brand pricing models by market and to minimize the risk of cross boarder trading
• Manage distributor spend and margin to build investment to reinvest in A&P
• Contribution to net revenue management process providing valuable input to brand pricing, price pack architecture, promotional strategy based on customer insight, driving rigorous G2N management
• Track G2N to ensure we are in line with our plan
• Execute in-market new product launches brilliantly leveraging global/area launch models to deliver plan numbers
• Track, monitor and analyse distributor sales performance – distributor stock and stock in trade
• Maintain the highest standards of effectiveness within the distributor Field Sales Force Distributor
• Risk Management and Compliance – effective contracts and embed the TPRM process and Third-party oversight, compliance and reduce ABAC risk in high-risk markets

Qualifications and skills

• University Degree
• Language: English
• 7- 10 years Customer management/Sales management/Customer marketing experience.
• Experience in distributor and key accounts management inclusive of execution strategies and activation plans
• Analytical skills - an ability to analyse industry competitors through use of available data
• Net Revenue Management skills across 5 pillars
• Understanding of country/cluster trade across all channels, current dynamics, and evolution
• Expertise managing and motivating sales team