Digital Content Creator

Social Media Video Content Production:

• Create engaging, high-quality video content for platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Develop short-form videos tailored to each platform’s style (e.g., reels for Instagram, short clips for TikTok, professional videos for LinkedIn).

Tailored Social Media Posts:

• Design content that adheres to the unique tone and format of each social media platform.
• Ensure messaging is relevant to the audience and represents IPPFAR’s values and mission.

International Day Campaigns:

• Create and manage content around international observances, including World Health Day, International Women’s Day, etc.
• Collaborate with internal teams to ensure alignment with organizational goals during key observances.

Collaboration with Member Associations:

• Work with IPPFAR’s Member Associations to develop posts on best practices and successes.
• Help develop localized social media strategies and content for member associations on an ad-hoc basis, ensuring consistency with overall branding.

Website Content Updates:

• Provide support for website updates related to social media campaigns, activities and events.
• Collaborate with the web team to ensure seamless integration of social media content and messaging.

Expertise

Content Planning & Strategy:

• Develop and implement monthly social media content calendars.
• Research emerging social media trends and incorporate them into the IPPFAR strategy.

Content Creation & Design:

• Design graphics, videos, and written content tailored for each platform.
• Use software like Canva, Adobe Creative Suite, or similar tools to create visually appealing posts.

Audience Engagement & Growth:

• Monitor and engage with followers, responding to comments, questions, and interactions in a timely manner.
• Analyze performance metrics and adjust strategies to optimize engagement and reach.

Collaboration & Coordination:

• Liaise with communication teams, Member Associations, and other departments to ensure alignment on messaging.
• On an ad-hoc basis, provide support for media coverage of events, live social media updates, and real-time engagement.

Monitoring & Reporting:

• Track social media performance and produce quarterly reports on key metrics such as engagement, reach, and follower growth.
• Use tools like Hootsuite, Sprout Social, or similar platforms for monitoring and scheduling content.

Training & Capacity Building:

• On an ad-hoc basis, offer training to IPPFAR Member Associations on social media best practices.
• Share guidelines and strategies for creating impactful, engaging posts on various platforms.

Skills

Progressive experience in content creation, strategic communication, or marketing.

• Demonstrates creativity, initiative, innovation, and thinks outside the box.
• Excellent mastering of production of videos, images, promotional materials and stories for campaigning.
• Excellent skills in taking photos and making simple videos and creating visuals for social media to support the IPPFAR’s storytelling.
• Good technical knowledge of media contexts, communication software, MS Office, photo and video-editing software, social media posting software, web and digital tools.
• Experience in social media and digital campaigning and a working knowledge of Twitter, Facebook, LinkedIn, Instagram and TikTok.
• Experience in web content editing and publishing.
• Experience in editing and copywriting for social media.

Other requirements

• A recognised qualification in Digital Communications, Public Relations, Marketing, or relevant fields related to the position.
• English and French are the working languages of IPPFAR. For this post fluency in English (both oral and written) is required. Knowledge of French is an advantage
• Ability to work in a multicultural environment.
• Willing to travel.
• Must have the right to legally work in Kenya.