Digital and Social media Officer

Responsibilities:

• Develop and implement comprehensive digital communication strategies aligned with Bliss Healthcare's mission and goals.
• Manage and oversee all digital and social media platforms, ensuring consistent and engaging content.
• Create and curate compelling, multimedia content for various digital channels to increase brand visibility.
• Monitor social media trends and industry developments to identify opportunities for innovation and growth.
• Collaborate with cross-functional teams to ensure seamless integration of digital strategies with overall marketing efforts.
• Analyse and report on the performance of digital campaigns, using data-driven insights to optimize strategies.
• Foster community engagement and manage online reputation through effective communication and interaction.
• Any other official responsibility assigned.

Requirements –Education, Skills and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, social media management, and digital communications.
• Strong understanding of healthcare industry dynamics is a plus.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and analytics platforms.
• Creative thinking and ability to adapt to evolving trends in digital and social media.