Customer/Shopper Marketing Manager

Key Responsibilities

• Leads Customer Marketing to deliver excellent shopper campaigns that deliver customer and shopper needs.
• Responsible for all categories and corresponding brands across all trade channels (Mass, Pharmacy, Digital Commerce).
• Sets pricing, promotion, shelving and distribution / range strategy and guidelines to unlock brand growth priorities and innovation.
• Leads the development and delivery on the Promotional Strategy and guidelines by Brand, tailored by Channel/Customer where appropriate. Includes depth of price discount, frequency or promotion, maximum volume sold on promotion and ongoing optimization guidance.
• Leads the development and delivery of Must Stock Lists by Brand by Channel/Customer, including active mix principles and recommendations.
• Leads critical elements of the Repeatable Growth Model (RGM).
• Supports best in class forecast accuracy and demand planning via ensuring the key commercial demand drivers are integrated to IBP.
• Orchestrates other commercial functions and their teams as part of IBP process, feeding into the monthly planning and cycle and building towards having the best projection for brand / customer forecasts.
• Accountable for Shopper Strategy aligned to Brand Growth Strategies, Media, Customer Selling Stories, In-store priorities by channel.
• Manages and is accountable for the POSM & Shopper Agencies and processes.
• Responsible for the deployment of all point of sales material (POSM) for in-store execution, leveraging the creative provided by marketing. Continuously optimizing approach whilst managing within budget and sharing learnings and ROI.
• Accountable to deliver on but not only: New product launches (innovation) targets, growing our brands ahead of the categories we compete in and the delivery of P&L objectives for assigned brands.
• Manages and leads the delivery of customized customer selling stories to sales supporting the execution of the items above and innovation. Includes the triple win position (win for customer, win for shopper and HALEON) and financials to sell in.
• Conducts the analytics needed to set and sell in the customer strategies and sales tools for flawlessly execution.
• Manage the shopper budget, monthly forecasting, and the phasing of spend.
• Own annual promo/ shopper activations plans and make sure those plans bring the desired market share impact.

Required
Qualifications and skills

• A university degree, or equivalent.
• 5 Years Customer marketing experience, with Customer/ Shopper Management skills.
• Trade Marketing/Shopper behaviour experience.
• Category management.
• Trade selling story development experience.
• Ability to develop and build business plans.

Preferred

• 7 Years Customer marketing experience, with Customer/ Shopper Management skills.

Other Skills/experience

• Strong communication and interpersonal skills.
• Strong Analytical and problem-solving skills.
• Strong commercial understanding / experience.
• Has a growth mindset and high learning agility.
• People Management with the ability to relate to and bring out the best in others both locally within teams, and across the wider organization.