Bancassurance Manager

The Bancassurance Manager is responsible for managing and developing the bancassurance channel in partnership with banks, Saccos & Micro Finance Institutions to drive life insurance sales. The role involves building strong relationships with bank partners, training bank staff, driving sales performance, and ensuring compliance with regulatory requirements

PRINCIPAL ACCOUNTABILITIES.

Business Development & Sales Growth:

• Develop and implement sales strategies to increase life insurance penetration through the bancassurance channel.
• Achieve sales targets by working closely with bank branches and relationship managers.
• Identify new business opportunities and drive cross-selling and upselling initiatives.
• Spearhead product co creation with bank partners.
• Proposing and implementing value propositions to retain and grow revenues and Bank channel relationships

Relationship Management:

• Build and maintain strong partnerships with bank leadership, branch managers, and frontline staff.
• Conduct regular meetings and engagement activities to strengthen collaboration.

Training & Development:

• Train and equip bank staff with product knowledge, sales techniques, and regulatory guidelines.
• Organize workshops and refresher courses to enhance the productivity of bank employees.

Operational & Compliance Management:

• Ensure smooth operational processes for policy issuance, premium collection, and customer service.
• Ensure adherence to regulatory requirements and company policies in bancassurance operations.

Performance Monitoring & Reporting:

• Track sales performance, analyze trends, and prepare reports for management.
• Provide feedback and recommendations to improve product offerings and sales strategies.

SKILLS, KNOWLEDGE & COMPETENCIES

• Deep understanding of life insurance products & distribution models.
• Strong negotiation, relationship-building, and communication skills.
• Strategic thinker with a results-driven approach.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.

 QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in insurance, Marketing Finance, Business, or a related field.
• Diploma in Insurance / LOMA/CII.
• 5-7 years of experience in bancassurance, insurance sales, or financial services, with at least 2 years in a leadership role.
• Proven track record of driving revenue growth through strategic partnerships
• Experience in insurance digital sales and partnerships is an added advantage.