Assistant Manager - Marketing

Job summary:

This role is responsible for implementing marketing strategies to drive business growth in line with KESRA goals.

Key responsibilities:

• Analyze/forecast trends and develop innovative strategies to enhance brand position and grow brand awareness levels.
• To develop and implement marketing in line with the strategic objectives of the School and support.
• Coordinate all publicity efforts for the School.
• Conduct market research, product development, and students’/participants’ enrolment.
• Develop simple and complex advertising strategies for the School/all products, and monitor impact.
• Set and drive digital marketing strategies through the various tools for the School, and establish a strong client relationship on these platforms to enrich customer service.
• Plan, implement, monitor and evaluate online media campaigns (innovative and effective).
• Coordinate execution of SEO/SEM, analytics, social media management.
• Develop strategies to create new relationship and partnerships with relevant stakeholders and ensure that existing collaborations are actively engaged.
• Set KPI’s and measure ROI for marketing activities undertaken.
• Oversee daily operations/coordination and supervision of the Unit
• Prepare and manage marketing budgets.

Academic and Professional qualifications

• Bachelor’s Degree in Marketing, Business Administration or Commerce.
• Membership to a relevant professional body e.g. MSK

Relevant work experience required

• Minimum of five years’ experience in a similar role.

Skills required

• Knowledge of the market trends, competitors in the market and future outlook.
• Expert in marketing and ability to implement new and innovative marketing strategies
• Proficiency in data management and analytical skills.
• Social media strategist
• Interpersonal and cross-functional skills

Job Application Guidelines

Registration:

• Go to https://erecruitment.kra.go.ke/login and then click on the ‘Register’ button to start the application process.
• After registration, you will receive an email enabling you to confirm your email address and complete your registration.

Log on:

• After registration go to https://erecruitment.kra.go.ke/login
• Key in your username and password then click on ‘Log in’ to access your account.
• After successful log in, the system will open the ‘Applicant Cockpit’.

Candidate Profile (To create or update applicant detail):

• On the ‘Applicant Cockpit’ page, go to the tab ‘Candidate Profile’.
• Click on ‘My Profile’ to create and update your profile.
• Follow the instructions to complete your profile.
• The process will end by clicking the tab “Overview and Release”.
• Ensure you click the check box on the page to complete the profile.

Application process:

• To view the open job postings, click on the tab ‘Employment Opportunities’ on the ‘Applicant Cockpit’ page.
• Under the heading ‘Job Search’ click the ‘Start’ button to view all available vacancies.
• Click on the Job posting to display the details of the position.
• To apply for the position, click ‘Apply’ button at the top of the page.
• Follow the instructions to complete and submit your application.
• Kindly note that all mandatory fields must be completed.
• To complete the process of application, click the ‘Send Application Now’ button after reviewing and accepting the ‘Data Privacy Statement’.

In case of any challenges, please send your email query to [email protected]

If you experience any delay in receiving an email notification at the end of the e-recruitment registration process, please refresh your email. In case of any challenge, please send your query to [email protected]

Kenya Revenue Authority does not charge any fee at any stage of the recruitment process (application, shortlisting, interviewing, and/or offer)