Assistant General Manager Sales and Marketing

Main Purpose of the Job - (Job Summary)

Overall responsibility for the marketing function of general business for the company including formulating and implementation of strategies for business growth.

Main Responsibilities 

• Formulating and leading in the implementation of the marketing strategy, policies processes and procedures to support the achievement of the overall business objectives. 
• Supervising and Overseeing of branch marketing activities.
• Identifying marketing opportunities by identifying consumer requirements.
• Determining annual / periodical gross written premium plans by forecasting and developing annual sales quarters for branches. 
• Coordinating marketing activities 
• Coordinating marketing campaigns and programs to reach target audience 
• Developing a Marketing Plan and supervise its implementation 
• Coordinate public relations managing marketing budget and options for advertisement.
• Promote the company its image and the brand to the public 
• Developing , Overseeing and implementation of Reward programs 
• Developing products and services. 
• Commissioning  market research 
• Preparing , monitoring and reporting on the marketing budgetary allocations 
• Talent Management including coaching, mentoring, developing, motivating, training and evaluating staff in the Marketing Department to achieve the highest levels of performance.
• Leading and Managing the Marketing Department related company communication.
• Identifying, Implementing and benchmarking best practices in management.
• Ensuring customer service to both internal and external clients by providing required services and information.
• Managing and implementing changing initiatives to achieve desired business plans and culture.

Job Specifications
Relevant Experience

At least 5 years of  experience in insurance in a similar position

Academic Qualifications

• Master of Science in Insurance/Marketing
• Bachelor of Commerce (Insurance)

Professional Qualifications

• Fellow of the Insurance Institute of Kenya FCII
• Associate of the Insurance Institute of Kenya ACII
• Chartered Marketer

Key Job Skills (specific to the job)

•  Financial Planning and Strategy,
•  Marketing Concepts,
•  Market Positioning,
•  People Management,
•  Territory Management,
•  Sales Planning, 
•  Comparative  Analysis, 
•  Understanding the Customer,
•  Product Development, 
•  Client Relationships,
•  Creative Services
• Insurance Skills (special Category)
•  General Business Management Skills 
•  Insurance Marketing Skills 
•  Selling Skills
•  Negotiating Skills 

General Skills 

•  Communication skills
•  Interpersonal skills
•  Customer Service
•  IT skills (fluency)

Our Competencies/Behaviours

• Integrity 
• Reliability 
• Transparency 
• Professionalism 
• Teamwork 
• Quality