Marketing Manager

About the job

The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for LG Electronics subsidiary (East Africa) This is including the Brand, Product and Corporate marketing, in order to attract potential customers and retain existing ones. The Marketing Manager will oversee marketing campaigns, manage the marketing budget, and ensure that all marketing material aligns with the brand identity. This role requires a blend of creativity, analytical skills, and project management capabilities.

Responsibilities

• Oversee launch of new products, advertising campaigns, and monitor sales performance to effectively market assigned LG products/services and LG Brand. 
• Monitor, analyze and evaluate domestic and international market trends, consumer behavior and competitor activity to identify marketing opportunities for the LG brand, product and service. 
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for LG product and service that are effective and appropriate for the target audience
• Provide brand guideline direction to each business unit marketing activities
• Handle all RHQ & HQ marketing communications requirements and requests
• Review and update LG monthly marketing moving plan and strategic fund
• Provide timely, executable and measurable go to market plan with clear insights into business, market risks and opportunities to the top management.
• Identify and drive Marketing initiatives to continuously improve performance, process and reporting tools.
• KPI setting and performance tracking, forecasting and market simulations, driving process improvements and data based strategic decision making, close cross functional collaboration with stakeholders in product sale.
• Ensure proper brand message is delivered in all materials distributed across region.
• Participate in the design and execution of the marketing strategy with regular and periodic tracking and reporting.
• Be a go to market point person to drive marketing strategy partnering with leadership cross functional teams.

Qualifications

• Bachelor’s degree in Business Administration, or a related field
• At least 5-10 years in Marketing or experience to drive projects, managing and building new relationships with internal and external partners, and building team spirit.
• Excellent written and verbal communication skills (Direct communication with Key Account Managers and Customers ) in order to be the center point of all Business Units related communications.
• Experience with launching new products i.e. leading and providing direction to people from sales, supply chain and marketing.
• A creative problem solver and sound analytical skills and sound judgement.
• Adaptability, flexibility and resilience, ability to work in a constantly changing environment.
• Strong understanding of digital marketing, including SEO, PPC, social media, email marketing, and content marketing.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms).
• Strong project management skills, with the ability to manage multiple projects simultaneously.