Marketing & Communications Officer

Job Description

The Marketing and Communications Officer will be responsible for developing and implementing effective marketing and communication strategies to promote the hospital’s services, enhance its brand image, and ensure consistent and clear communication with internal and external stakeholders.

Key Responsibilities

• Develop, implement, and monitor marketing strategies that align with the hospital’s objectives.
• Conduct market research to identify opportunities for growth and improvement.
• Plan and manage marketing campaigns, including online and offline channels.
• Ensure consistent application of the hospital’s brand across all marketing materials and communication channels.
• Develop and maintain marketing collateral, including brochures, newsletters, and promotional materials.
• Coordinate internal communication initiatives to keep staff informed about hospital activities and updates.
• Build and maintain relationships with media outlets, community organizations, and other stakeholders.
• Plan and coordinate hospital events, including health awareness campaigns, community outreach programs, and special events.
• Manage and monitor the hospital’s social media platforms, ensuring regular and engaging content.
• Analyze the performance of digital campaigns and adjust strategies as necessary.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor expenditures and ensure all marketing activities are within the approved budget.
• Collaborate with community leaders and organizations to promote the hospital’s services and programs.

Skill & Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• At least 3 years of experience in marketing, communications, or public relations, preferably in a healthcare setting.
• Strong understanding of digital marketing, and social media.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.