Marketing Associate; CRM and Marketing Systems

Job Description

• AMI is looking for an ambitious and talented Marketing Specialist to support the marketing team with the current CRM and marketing systems. 

​CRM

• Support the assessment and resolution of Zoho CRM cases and tickets
• Lead Zoho CRM support and specific enhancement projects
• Support CRM business process automation projects and data optimization projects
• Play product owner for applications, tools, and plug-ins within the CRM stack
• Build productive and collaborative relationships with cross-functional stakeholders and business owners
• Build and automate data quality controls and master data management operations.
• Identify, assess, monitor, document, and communicate potential quality issues and provide efficient solutions for Zoho CRM

Marketing Systems

• Manage day-to-day requests for website updates
• Facilitate website & other system integrations with the CRM
• Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Collaborate with analytics & data teams to drive a machine-learning based approach to customer touch points
• Communicate proactively and frequently and modify technical information as needed so that it can be understood by stakeholders to enable their decision-making.

Requirements

• Bachelor’s Degree in Computer Science, IT, Marketing or related field
• 3 years experience working with CRM platforms (Zoho CRM will be strongly preferred)
• 3 years experience implementing multiple marketing integrations including websites, landing pages and social media platforms for a unified user experience
• Experience converting business requirements to technical solutions
• Experience working in an entrepreneurial or high-growth environment
• Strong attention to detail, excellent verbal skills and a self-starter 
• Hands on experience in building and optimizing CRM platforms including Zoho CRM and Zoho suite of products
• Strong working knowledge and experience in website development including use of content managers such as Wordpress & Wix
• Proven SEO and SEM experience
• Experience with Google Analytics and other web-analytics tools to building meaningful reports & dashboards
• Excellent verbal and written communication skills
• Interpersonal skills and emotional intelligence – ability to interact well with groups of people from diverse backgrounds