Digital Marketing Specialist

We are searching for a talented Digital Marketing Specialist to join our team and help us in our overall digital marketing efforts. You ought to possess the skills necessary to understand consumer behavior patterns and generate innovative ideas. Additionally, you should have a comprehensive understanding of specialized digital marketing concepts, principles, and strategies.

Ultimately, you should be to establish a strong connection between our brand and our online customers, ensuring effective engagement.

If that sounds like you and you are passionate about skincare, you have a learning attitude, and a remarkable digital marketing track record, we would like to meet you.

Responsibilities:

• Brainstorm and develop ideas for creative marketing campaigns
• Conduct market research to find answers about consumer requirements, habits and trends
• Update social media content across all channels
• Design and implement social media strategy to align with business goals.
• Administer all social media platforms and ensure brand consistency.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Craft high-quality content for each social media campaign.
• Building and maintaining a solid online presence.
• Enhance brand awareness by engaging relevant influencers.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Monitor SEO and web traffic metrics
• Keep an eye on social media trends

Skills and Qualifications:

• Digital marketing experience.
• Ability to develop the right voice for each social media platform.
• Good copywriting skills.
• Proven experience in digital marketing and social media management.
• Ability to measure the success of campaigns.
• Ability to create, edit and publish daily content.
• Familiarity with social scheduling and content creation tools/apps.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tool
• Excellent verbal and written communication skills.
• Skilled in researching new social media trends and techniques for a competitive edge.
• Proper time management.