Digital Marketing Officer

Rationale/Objective for Position

The Digital Officer is responsible for proposing, developing and implementing online communication and social media strategies and managing all MSF Eastern Africa’s institutional digital channels in order to raise visibility and awareness of MSF with national, regional and international audiences.

This position will be hierarchically and functionally accountable to the Digital Manager

Tasks & Responsibilities

Digital marketing

• Manage paid promotion and web advertising to drive traffic and maximize awareness and engagement, including donations.
• Support community management across MSF Eastern Africa (EA) channels e.g., responding to queries, replying to comments.
• Develop and implement ideas and opportunities for reaching new online audiences, increasing online engagement with MSF´s existing followers and building positive relationships with our supporters.
• Promote innovation in MSF’s digital communication approach, taking special consideration of the specificities of the East African context and regularly testing new approaches.
• Follow digital marketing innovations, within MSF and externally, and advise on implementation of new tools, techniques or social media platforms.
• Contribute to the optimal integration of all EA’s online channels (website and social media), while maintaining a coherent user experience.
• Advice and support other EA departments in creating specific online strategies and content to reach their target audiences and achieve their objectives.
• Support the rest of the digital unit with the development of campaign specific digital media materials, including design and production of videos, infographics etc.

Search Engine Optimisation

• Under the guidance of the digital manager, takes the lead on exploring SEO strategies (Including with external advisors) and implementing them.

Publication and dissemination of online contents

• Support the digital content officer to select, edit, publish, and share content in the MSF EA website and social media channels in a timely manner, reflecting MSF’s international, regional and local communication priorities as well as engagement opportunities.
• Help to moderate online conversations in EA’s social media channels and respond to inquiries and requests of the online audience following MSF’s guidelines and protocols.
• Contribute to producing or adapting specific online content aimed at Kenyan and East African audiences in line with MSF editorial, style and communication guidelines, and following established validation procedures.
• Ensure all digital communications are in line with MSF’s editorial guidelines, brand identity, procedures and key messages.

Monitoring and Analytics

• Track, analyse and report on online metrics, providing insights and acting on the information in order to improve performance, impact and reach.
• Maintain a Google Analytics account for the website and other monitoring tools for social media.

Other Responsibilities

• Help to resolve issues with the digital channels, websites and adverts, together with the digital unit and IT department.
• Contribute to the development and implementation of evolving digital marketing strategies and campaigns to support the organization’s communications and fundraising agenda.
• Contribute to reporting on campaigns and regular work.
• Provide occasional direct support to MSF’s field operations, advising on the strategic use of social media for operational or communications efforts.
• Liaise with colleagues across the MSF movement, including in regional hubs across Africa.
• With the digital manager’s guidance, liaise with providers and platforms.

Qualifications

Education

• A bachelor’s degree in Communications, Marketing, New Media, Public Relations or an equivalent qualification from a recognized institution.
• Knowledge of Drupal and HTML.
• Knowledge of web and social media metrics and analytics tools, including Google Analytics.

Experience

• At least 2 years’ experience in digital marketing, including SEO, Facebook Business Manager and Google AdWords / display.
• Experience in production, editing, and coordination of web-based content, preferably on a Drupal platform.
• Experience in the development and implementation of online campaigns.

Competencies

Technical Competencies

• Sound editorial judgement.
• Ability to produce engaging social media content.

Behavioral/General Competencies

• Commitment to MSF’s principles
• Excellent writing and editing skills in English and Swahili 
• Results and quality orientation
• Service orientation
• Initiative and innovation
• Teamwork and cooperation
• Leadership
• People management and development
• Networking and building relationships