Digital Content Creator

Content Creator

We are looking for a content creator to creatively promote company products by developing marketing materials for our website and social media platforms.

To be successful in this role, you should have some experience with digital publishing and generating traffic and leads. Your primary objective is to create high-quality and captivating content about the company's products and services, to increase engagement.

Responsibilities:

1. Create and execute a content strategy aligned with the brand's values and marketing objectives.
2. Stay informed about skincare trends, ingredients, and customer concerns.
3. Develop visually appealing content using tools like Adobe Creative Suite or Canva.
4. Effectively showcase skincare products, highlighting their features and benefits.
5. Manage and grow social media accounts with consistent and engaging content.
6. Create diverse content types for various platforms like Instagram, YouTube, blogs, etc.
7. Craft compelling narratives around skincare products through captions, blog posts, and video scripts
8. Utilize analytics tools to measure performance and optimize engagement and conversion rates.
9. Conduct keyword research and use SEO guidelines to increase site traffic.
10. Foster a sense of community among followers by responding to questions or complaints and offering thoughtful skin care recommendations.
11. Develop educational content to position dream skin brand as an authority.

Skills and Requirements:

• Excellent written and verbal communication skills.
• Ability to think creatively and develop innovative content ideas.
• Strong copywriting skills.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.)
• Some background knowledge about skincare products, ingredients, and industry trends.
• Proper research, organizational and time management skills.
• Expertise in managing and growing social media platforms.
• Basic understanding of SEO principles.
• A background in marketing, communications or related fields.