Business Development Representative

Job Description

AMI is seeking an ambitious and entrepreneurial Business Development Representative to support the rapid growth of our B2B training business by generating leads, building a pipeline of prospective clients, and assisting the Business Development team in achieving sales targets​ in Kenya and East Africa

Responsibilitites

Lead Generation and Prospecting

Identify Potential Clients

• Conduct market research to identify key prospects and target industries.
• Build and maintain a list of potential clients who fit the company's services or products.
• Utilize various resources such as databases, online platforms, and social media to find new leads.

Generate New Business Opportunities

• Proactively identify and pursue new business opportunities.
• Analyze market trends and customer needs to spot new business avenues.
• Develop strategic outreach plans to engage potential clients.

Conduct Outreach Through Networking Events

• Attend industry-specific networking events, conferences, and trade shows to build connections.
• Leverage face-to-face interactions to introduce the company and its offerings.
• Follow up with potential clients met during events to establish long-term relationships.

Cold Calling and Digital Channels

• Perform outbound cold calls to potential clients to introduce services/products.
• Utilize digital marketing channels (social media, email marketing, etc.) to reach a broader audience.
• Track and analyze the effectiveness of different outreach methods and adjust strategies accordingly.

Sales Support

Schedule Meetings for Business Development Managers (BDMs)

• Coordinate calendars and set up meetings between BDMs and potential clients.
• Ensure that meeting logistics are handled, including virtual or physical setups.
• Send meeting reminders and confirmations to all parties involved.

Assist with Presentations and Proposals

• Help BDMs prepare presentations for client meetings, including gathering relevant data and creating visual content.
• Collaborate in drafting and formatting client proposals, ensuring they align with client needs.
• Proofread and ensure accuracy in all client-facing documents.

Maintain Records in CRM Systems

• Ensure all client interactions, lead details, and deal progress are recorded accurately in the CRM system.
• Regularly update the CRM with new client information, follow-ups, and meeting outcomes.
• Generate reports from the CRM to track progress, pipeline, and outcomes for the sales team.

Client Engagement

Participate in Client Meetings

• Join client meetings to support BDMs in providing product or service overviews.
• Assist in addressing client inquiries during meetings, providing relevant information where necessary.
• Take detailed notes during meetings to track follow-up actions and outcomes.

Provide Initial Information

• Be the first point of contact for potential clients, offering high-level information about the company's offerings.
• Provide accurate and timely responses to initial queries and direct more specific questions to relevant team members.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 1-2 years of experience​ in sales, business development, or customer service
• CRM system experience (e.g., Salesforce, Zoho) is a plus​
• Strong communication and interpersonal skills to engage with potential clients
• Proactive, self-motivated, and eager to learn and grow within the sales function
• Ability to generate leads and maintain a pipeline of prospects
• Organizational skills to handle multiple tasks and ensure follow-up
  Enthusiasm for AMI's mission of driving growth in Africa​