Team and Role Purpose The Global Head of Brand and Creative Content sits in our Global Engagement Team, whose purpose is to harness the power of brand, creative content, digital experience, and integrated planning and strategy to expand our...
Team and Role Purpose
The Global Head of Brand and Creative Content sits in our Global Engagement Team, whose purpose is to harness the power of brand, creative content, digital experience, and integrated planning and strategy to expand our reach, increase revenue, and enhance our reputation. Working collaboratively with the global movement, the Global Engagement Team blends art and science to turn insights into action, designing audience-centric strategies, stories and campaigns that connect and inspire, driving lasting impact for children. By engaging more people in our cause and challenging not-for-profit conventions, we develop innovative content marketing and leverage digital technologies to stand out and stay relevant, ensuring the support children need for the future.
The purpose of the Global Head of Brand and Creative Content role is to lead the strategic vision and execution of Save the Children’s global brand and creative content to accelerate our income, influence and impact for children. This role will enhance global brand identity, drive consistency and relevance, and ensure high-quality, insight-driven and emotionally engaging content that expands our reach, boosts fundraising, and bolsters our reputation. By guiding a global team and collaborating across Save the Children International, members and country offices, the Global Head of Brand and Creative Content will foster innovation, inspire our audiences, and help build a movement of millions for children.
- Reports To: Global Engagement Director
- Work Pattern: Hybrid/Remote with flexible working options available
- Contract Length: Permanent
- Grade: M4
- Location: Any approved Save the Children International office location. For a full list of locations that Save the Children International can hire in, please visit: Hiring Locations
- Time Zone: Any
- Salary: In accordance with our global compensation and benefits framework, location-specific salary scales and benefits will apply. For candidates based in the UK, we can offer circa £75,000 per annum.
- Right to Work: The successful candidate must possess the unrestricted right to work in their current or preferred location for the duration of employment
- International Travel Requirements: up to 10%
- Budget Responsibility: Yes
- People Management Responsibility: manager of a team of 12, with 4 direct reports: Global Brand Lead, Global Story Gathering Lead, Global Storytelling Lead, Global Content Hub Manager.
Principle Accountabilities
- Drive the development and implementation of a unified global brand strategy and content strategy that aligns with Save the Children's mission and values, championing a cohesive and compelling way to tell our brand story worldwide that drives impact.
- Lead the creation and distribution of high-quality, emotionally engaging, and insight-driven content – with storytelling at its heart – that enhances the global brand, supports our Global Funding and Engagement Frameworks and bolsters Save the Children's global reputation.
- Ensure that brand is at the heart of our creative content through a consistent tone of voice and visual Develop and manage branding tools and guidelines to ensure a distinct, consistent and motivating brand experience across all platforms and regions.
- Uphold the highest standards of ethical content collection and adherence to global consent processes and image guidelines, thereby protecting the dignity and rights of all individuals featured in Save the Children’s marketing and communications.
- Strategically lead our approach to content in an emergency to drive audience engagement, fundraising and brand equity.
- Support internal stakeholders and partners to embed and promote the global brand positioning and architecture across all regions and channels, and encourage integration across markets and campaigns where appropriate to drive up awareness, familiarity and hard preference to
- Monitor and analyse brand and content effectiveness through data-driven insights, ensuring continuous improvement and optimisation of strategies to achieve maximum reach and
- Lead and develop a diverse and inclusive team, advocating for equal opportunities and providing professional growth and development to support their career progression in alignment with Save the Children's commitment to equity and inclusion.
- Lead a strong and committed Global Brand and Creative community across our organisation, promoting best practices, knowledge sharing, and collaboration to support our strategic
- Cultivate and maintain effective partnerships with creative and brand agencies, and freelancers, ensuring all work is insight-driven, on brand, and of excellent creative quality to inspire and engage global audiences.
Experience and Skills
Essential
Strategy:
- Significant experience in strategic leadership roles within marketing, communications, content and brand management.
Significant experience of developing and implementing brand and content strategies, as well as strategic initiatives to advance the organisation's mission that require deep stakeholder engagement.
Leadership:
- Provide strong, visionary leadership to foster a collaborative and inclusive team environment. Empower team members and build a culture of mutual respect and trust.
- Developing and nurturing high-performing teams and actively listens and allows others to be heard.
Brand:
- Evidence of strategic brand leadership of high-profile, public-facing brand across multiple markets. Adaptable to changing needs, pressures and opportunities that elevate our brand and enable us to tell our story through our creative content.
Content:
- Creating high-quality content across various platforms, including digital/social media, and for multiple markets.
- Adept at understanding market trends, consumer behaviour, and competitor analysis to inform strategic decision-making.
Communication and Storytelling: Excellent written and verbal communication
- Exceptional ability to craft compelling stories that align with the organisation's mission and that resonate with diverse audiences.
Creative Problem-Solving:
- Innovative mindset for devising unique solutions that enhance brand identity.
Stakeholder Engagement and Influence:
- Ability to influence and engage stakeholders at all levels, including internal teams and external partners. Build and maintain effective relationships to promote a unified and compelling brand experience across the organisation.
Desirable
- Experience managing large-scale, global campaigns with a focus on non-profit or humanitarian
- Spearheading efforts to establish or rejuvenate brand
- Project Management: Leading and managing marketing or communications
- Data Analysis and Insight Generation: Proficiency in data interpretation to monitor, refine, and optimise brand strategies.
Education and Qualifications
Essential
- A bachelor's degree in Marketing, Communications or a related field. Or equivalent work experience.
- Language Proficiency: Fluency in English is essential; additional language skills, particularly in other UN languages, can be beneficial.
Desirable
- Relevant Professional Certifications: Certifications from recognised institutions in strategic marketing or brand management can be advantageous.
