PR/Media Consultant for Supporting Women’s Participation in Underrepresented Sectors Programs Delivery

Scope of Work:

The Consultant will be responsible for carrying out a series of tasks, with a key focus on collaborating with Business Associations (BA) in Kisumu, Uasin Gishu, and Nakuru Counties to organize impactful events that promote women’s participation in sectors where they are underrepresented.

Design and Planning: Supporting / together with the BA …

• Identify and profile successful women, who will be role models and mentors in the business/entrepreneurial ecosystems
• develop a comprehensive strategy and plan for sector-based dialogue event including existing initiatives/support organizations, objectives, target audiences, themes, and formats.
• Identify key sectors where women are underrepresented but have significant potential and appeal for women entrepreneurs, despite challenges in gaining acceptance.
• Outline the methodology for conducting dialogue events, ensuring it incorporates interactive and participatory elements.

Implementation: Supporting / together with the BA …

• Organize and facilitate a series of sector-based dialogue events ensuring engagement from a diverse group of stakeholders, including women entrepreneurs, and industry experts.
• Coordinate with relevant partners and stakeholders to ensure successful execution of the events.
• Provide a framework for networking and mentorship opportunities within each dialogue platform.

Knowledge Sharing: Supporting / together with the BA.

• Develop and deliver content that addresses the specific needs and challenges faced by women entrepreneurs in the selected sector, and that highlights specific capacities/ contributions that women bring to the sector
• Ensure that the content includes best practices, success stories, and actionable insights for participants.
• Create and distribute materials (e.g., reports, toolkits) that summarize the discussions and key takeaways from each event.

Monitoring and Evaluation: Supporting / together with the BA …

• Design and implement a monitoring and evaluation framework to assess the effectiveness and impact of the dialogue events.
• Collect feedback from participants and stakeholders to continuously improve the events.
• Prepare and submit comprehensive reports on the outcomes of the events, including recommendations for future initiatives

Deliverables:

Strategy and Plan Document:

• A comprehensive plan outlining the organization and execution of sector-based dialogue events, including timelines and resource needs.

Dialogue Events:

• Implementation of 6 to 9 dialogue events focused on sector-based knowledge sharing. Each event will be followed by a report summarizing key discussions, outcomes, and participant feedback.

Knowledge Sharing Materials:

• Development of materials such as presentations, reports, and toolkits to support the dialogue events.

Monitoring and Evaluation Report:

A detailed evaluation report assessing the effectiveness of the dialogue events, including feedback from participants and suggestions for future improvements.

Activity 2: Facilitate Women role models in male-dominated sectors through public events, programs, and media, and disseminating their success stories to inspire and inform women led enterprises.

Scope of Work:

• Identifying Role Models: Collaborate with sector experts to identify women excelling in traditionally male-dominated fields across various industries.
• Content Creation: Develop high-quality, engaging content such as interviews, videos, articles, and social media contents to highlight the achievements of these role models. The content will reflect the significance of their contributions and inspire others.
• Event Organization and Promotion: Partner with ecosystem actors and business associations to organize events that feature female role models. Provide live or recorded event coverage, including interviews and highlights, to maximize media exposure through strategic collaborations with influencers and media outlets.
• Strategy Development: Create a comprehensive media strategy that outlines objectives, key messages, target audiences, and the best media channels to showcase the role models. This includes identifying relevant events, programs, and social media forums for promotion.
• Social Media Strategy: Design and implement a social media plan that consistently highlights female role models, featuring content for IYBA SEED’s social media channels and partner events. Use outlets like Facebook, LinkedIn, and YouTube to engage a wide audience and generate discussions on women’s achievements in male-dominated sectors.
• Success Stories Aggregation and Dissemination: Collect success stories through interviews, event reports, and articles, and distribute these through blogs, media channels, and influencer partnerships. Ensure that each event and story is well-documented to showcase the impact of the initiatives.

Deliverables:

Media Strategy Document:

• A strategic plan detailing the approach for showcasing female role models, including selected media channels, content creation plans, and timelines.

Content Outputs:

• Creation of various content pieces like blogs (Per event), interviews, and video profiles (12) that highlight female role models in male-dominated sectors, as well as social media campaigns to promote their achievements.

Event Coverage Reports:

• Media coverage of 12 female role models, including live or recorded content and post-event summaries.

Success Stories blogs articles

• Regular blog articles or reports aggregating success stories and challenges of women in underrepresented sectors, providing updates and inspiring content.
• Monitoring and Evaluation Report: A final report evaluating the impact of media coverage, including metrics on engagement, audience feedback, and recommendations for future initiatives.

 Duration and Timeline:

• The consultancy is expected to start on February 2025 and conclude by September 2026. A detailed timeline with milestones and deadlines will be developed in collaboration with the selected PR/media consultant.

Qualifications for the Media Partner/Consultant

General Expertise:

• Proven experience in media relations, content creation, and social media management, especially in the context of entrepreneurial ecosystems and gender issues.
• Expertise in showcasing individuals and storytelling through various media channels.
• Strong connections with media outlets, influencers, Business organizations (BA) and Enterprise support organizations (ESOs))
• Experience in producing high-quality, engaging content that aligns with the objectives of programs like IYBA-SEED.
• Proven ability to monitor and evaluate media impact and similar initiatives.

Specific Experience & Knowledge:

• Demonstrated understanding of female entrepreneurship, particularly in Kenya, including an analysis of external and internal barriers women face in underrepresented sectors.
• Extensive experience supporting women entrepreneurs, facilitating dialogue events, and managing sector-based initiatives.
• Experience with managing partnerships, multi-stakeholder collaborations, and diverse expert teams on common projects.
• Familiarity with international donor requirements (EU, AFD) and cooperation agencies (GIZ, SNV, SlovakAid).
• The service provider may apply as a sole firm or consultant, or they can collaborate with other providers to jointly undertake both activities outlined in the list of Specific Experience & Knowledge.

Leadership & Project Management Skills:

• Project leadership with at least 10 years of experience in supporting women entrepreneurs through various programs in Kenya
• Strong organizational and project management skills, including experience organizing events, public speaking, and facilitation.
• Marketing skills and a demonstrated ability to create and develop content related to female entrepreneurship.
• Capacity to engage media, mobilize networks, and manage press relations.

Technical Expertise:

• At least 5 years of experience in the audiovisual sector or equivalent, with a focus on the creation, production, and distribution of content.
• Expertise in planning, financing, and executing content creation projects in collaboration with creative and technical teams.
• Knowledge of the cultural and production landscape.